I'm Yotam
with a decade of experience in branding and logo design, I provide cohesive design solutions across diverse disciplines, serving clients in various industries
branding
I craft unique identities that leave a lasting impression. together with my clients, we develop a distinctive brand personality, ensuring it stands out with versatile branding that works seamlessly across both physical and digital applications.
logo design
a logo is the face of a brand or project and must represent its owners with pride. it should be memorable, meaningful, and designed to withstand the test of time, ensuring it looks great whether printed, on a website, or as a profile avatar.
print matter
print matters more in a digital world. people connect better with things they can touch, keep, and cherish. in my design, I embrace the qualities of the tangible world such as texture, size, and weight, creating experiences that people want to take away.
illustration
I help people express themselves through images that tell their stories and add a personal touch. I create custom illustrations for marketing materials, editorial content, branding elements, and artworks for projects, books, or music.
featured
works
I'm focused on the experience my designs offer, the message they convey, and the connection they form with their audience. with a keen eye for detail and a commitment to crafting visuals that captivate, I strive to make a strong initial impact and leave a lasting impression.
vendibles explained
project by photographer Michael Endo Weil, exploring the silent presence of vending machines in the Japanese landscape. over a period of one month, Weil documented an element often relegated to the background, elevating it to the forefront of his photographs.
the project's focus lies in its thoughtful design and layout. In order to facilitate easy production and on-demand printing, the author opted for a standardised file format, eschewing unique binding features in favour of simplicity and versatility.
Ikebana
Thinking
the Viennese Art&Design gallery hosted the Tokyo-based ikebana artist Toru Watarai, for a discourse about the Japanese art of flower arrangement. Watarai held a workshop where the participants practiced ikebana under his guidance.
special thanks to Karolina Hajdinova, the designer with whom I collaborated on this project.
our design took the bronze medal of the A' Design Award
Meierie on Golf Course
the restaurant of the Golf Club of Semmering in Austria is offering breakfast, lunch, and dinner to the members of the club. All made of locally grown wholesome ingredients.
special thanks to Karolina Hajdinova, the designer with whom I collaborated on this project.
Chi XIao Mian
Chinese specialty restaurant by the chef Xuewen Gong, arriving in Prague from the Chinese province of Chongqing.
Gong, who'd grown weary of the mediocre and greasy image of the Chinese cuisine in Europe, had brought with her the warm atmosphere and distinctive flavors of her hometown, manifested in the form of a traditional dish known as Xiao Mian.
Müllbauer hatmakers ― product catalogue
Müllbauer, a Viennese hatmakers since 1903, have seen a significant popularity growth amongst Japanese fashion traders in recent years. a new market comes with new requirements, and apparently, the Japanese vendors voiced a curious one ― the need for browsing catalogues mid-air, aboard an airplane, where space is a limited commodity.
nonetheless, Müllbauer's clients have grown used to spreading a large catalogue on their warehouse walls or hanging it for display at their shops. two opposing needs from a single item that called for a multipurpose design.
special thanks to Karolina Hajdinova, the designer with whom I collaborated on this proposal project.
SEFLPORTRAIT VOL.1
personal project which I designed into a book of my photographs. this book was bound in the Netherlands, by the book binder Wietze Fopma with my help. together we bound 100 copies by hand, using traditional book binding techniques and unique printing technologies. the spreads were joined the other way around, which allowed for the special opening mechanism of every page.
this project was the catalyst, through which I discovered my passion for books and print design.
order a book >
Olivia Tea
a proposal for a fair-trade organic loose-leaf tea brand, aspiring to allow people worldwide to taste the flavours of other places, while harvesting and distributing produce sustainably and in recycled packaging.
the fair-trade plantations and processing facilities of Olivia are distributed globally, allowing each herb to grow in its local soil. this approach costs less energy to grow and empowers local farmers who have been experienced in growing these herbs for generations while enriching the local soil for future generations.
Fiasco Fashion Show
as part of the Vienna Design Week 2019, an exposition of the Slovak fashion designer Boris Hanečka took place at the Art&Design gallery. the relationship between music and design was the motif that led Hanečka in the making of his summer collection.
special thanks to Karolina Hajdinova, the designer with whom I collaborated on this project.
City of Piešťany
the versatile brand identity, with its original symbol system, is designed to celebrate the sights the city of Piešťany take pride in.
this project is a proposal submitted to the logo redesign competition of the city of Piešťany in Slovakia.
special thanks to Karolina Hajdinova, the design with whom I collaborated on this project.