I'm Yotam

Graphic Designer
& Art Director

with a decade of experience in branding and logo design, I provide cohesive design solutions across diverse disciplines, serving clients in various industries

I design logos, brand identities, and layouts for books, book covers, posters, foldables, and booklets for which I use original assets; such as custom illustrations and bespoke typefaces.

branding

I craft unique identities that leave a lasting impression. together with my clients, we develop a distinctive brand personality, ensuring it stands out with versatile branding that works seamlessly across both physical and digital applications.

logo design

a logo is the face of a brand or project and must represent its owners with pride. it should be memorable, meaningful, and designed to withstand the test of time, ensuring it looks great whether printed, on a website, or as a profile avatar.

print matter

print matters more in a digital world. people connect better with things they can touch, keep, and cherish. in my design, I embrace the qualities of the tangible world such as texture, size, and weight, creating experiences that people want to take away.

illustration

I help people express themselves through images that tell their stories and add a personal touch. I create custom illustrations for marketing materials, editorial content, branding elements, and artworks for projects, books, or music.

featured
works

I'm focused on the experience my designs offer, the message they convey, and the connection they form with their audience. with a keen eye for detail and a commitment to crafting visuals that captivate, I strive to make a strong initial impact and leave a lasting impression.

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vendibles explained

2018
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art book
Print
cover
Layout
Illustrations
3D rendering
Digital offset

project by photographer Michael Endo Weil, exploring the silent presence of vending machines in the Japanese landscape. over a period of one month, Weil documented an element often relegated to the background, elevating it to the forefront of his photographs.

the project's focus lies in its thoughtful design and layout. In order to facilitate easy production and on-demand printing, the author opted for a standardised file format, eschewing unique binding features in favour of simplicity and versatility.

the book is divided into three time frames — morning, midday, and night.
this narrative draws parallels between the daily routine of the common individual and that of the protagonists — the convenience vendible machines.
this is a 'day-in-the-life-of' sort of story, while also introducing the occasional fact.
the typographic parts were made using a 1950s typewriter and scanned together with all the imperfections to be incorporated in the book. the wabi-sabi-like properties give it the authentic 'case study' look I associated with the project.
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Ikebana
Thinking

2018
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Exhibition, Vienna design week
Print
Layout
Illustration
Photography
Poster
postcards

the Viennese Art&Design gallery hosted the Tokyo-based ikebana artist Toru Watarai, for a discourse about the Japanese art of flower arrangement. Watarai held a workshop where the participants practiced ikebana under his guidance.

special thanks to Karolina Hajdinova, the designer with whom I collaborated on this project.

our design took the bronze medal of the A' Design Award

the lead illustration used on the poster, was inspired by the traditional 'blueprint'-like drawings ikebana artists typically use to plan the composition of their artwork.
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Meierie on Golf Course

2019
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Restaurant
branding
logotype
Illustration
3D rendering
menus
posters
social media

the restaurant of the Golf Club of Semmering in Austria is offering breakfast, lunch, and dinner to the members of the club. All made of locally grown wholesome ingredients.

special thanks to Karolina Hajdinova, the designer with whom I collaborated on this project.

the retro look has more to it than a hipster fab. Semmering has long been a favoured getaway for artists and thinkers from across Europe.
the arrival of Jugendstil to Vienna at the dawn of the 20th century, prompted the culture-rich Semmering community to bring over the latest fashions to their alpine town.
people began adorning their windowfronts with the decorative aesthetics of the era. in Semmering, this has been largely preserved to this day, defining the unique character of the town.
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9

Chi XIao Mian

2023
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Restaurant
branding
logo
illustration
Iconography
menu
signage
social media

Chinese specialty restaurant by the chef Xuewen Gong, arriving in Prague from the Chinese province of Chongqing.

Gong, who'd grown weary of the mediocre and greasy image of the Chinese cuisine in Europe, had brought with her the warm atmosphere and distinctive flavors of her hometown, manifested in the form of a traditional dish known as Xiao Mian.

Wen wanted her restaurant's identity to break through the prejudice, and be different, memorable, and representative of her food and individuality.
Wen chose to address her brand's message at the younger food lovers generation. I found my inspiration in the aesthetics of the modern Chinese food scene. the design is edgy and characterful, yet it maintains a clean, sleek line.
the design was received very well by the chef as well as the crowds, and stood out boldly in Prague's food scene.
during its opening month, the restaurant took the city by a storm. the exquisite food and memorable branding caught the eye of the major publications (such as Forbes, and Vogue) and local food blogs.
now, less than a year later, Wen's empire is expanding, making waves in neibouring Germany and Switzerland.
I kept collaborating with Wen to develop and enrich the brand.
together, we'd expanded Chi Xiao Mian's unique illustration bank over time. Wen could use these graphics for her marketing endeavours, communicating her story in a bespoke visual language that quickly became synonyms with her brand.

Need a second pair of eyes on your project?

if you're not ready for a full rebrand yet, I offer tailored design consultation sessions to tighten your brand, address messaging challenges, and ensure everything feels consistent and aligned

Book a meeting
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Müllbauer hatmakers ― product catalogue

2022
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Fashion
Print
Booklet/poster
Illustration
catalogue

Müllbauer, a Viennese hatmakers since 1903, have seen a significant popularity growth amongst Japanese fashion traders in recent years. a new market comes with new requirements, and apparently, the Japanese vendors voiced a curious one ― the need for browsing catalogues mid-air, aboard an airplane, where space is a limited commodity.

nonetheless, Müllbauer's clients have grown used to spreading a large catalogue on their warehouse walls or hanging it for display at their shops. two opposing needs from a single item that called for a multipurpose design.

special thanks to Karolina Hajdinova, the designer with whom I collaborated on this proposal project.

printed on an A1 sheet and folded down into a little booklet, the catalogue is easily browsable in a page-by-page format.
when folded out however, the booklet turns into a wall-size poster that lays out the entire collection at one glance.
the backside also features an artwork by Müllbauer's talented photographers, suitable for display at any shopfront.
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SEFLPORTRAIT VOL.1

2020
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art book
Print
Cover
Layout
photography

personal project which I designed into a book of my photographs. this book was bound in the Netherlands, by the book binder Wietze Fopma with my help. together we bound 100 copies by hand, using traditional book binding techniques and unique printing technologies. the spreads were joined the other way around, which allowed for the special opening mechanism of every page.

this project was the catalyst, through which I discovered my passion for books and print design.

order a book >

this book tells a wordless story, offering three points of view, this story captures the twilight dancers as they flit through the night sky.
the photography in this book freezes a moment. the reader, the photographer, and the subjects, each gets their individual perspective of every moment.
YouTube video preview image
as the reader turns the page and another moment is presented. first, they watch what they see.
but unfolding the inner page reveales the photographer's and subject's personal perspectives.
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Olivia Tea

2019
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Retail
branding
Logo
Illustration
Packaging
3d Rendering

a proposal for a fair-trade organic loose-leaf tea brand, aspiring to allow people worldwide to taste the flavours of other places, while harvesting and distributing produce sustainably and in recycled packaging.

the fair-trade plantations and processing facilities of Olivia are distributed globally, allowing each herb to grow in its local soil. this approach costs less energy to grow and empowers local farmers who have been experienced in growing these herbs for generations while enriching the local soil for future generations.

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Fiasco Fashion Show

2019
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Exhibition, Vienna design week
Print
Layout
Illustration
Photography
3d rendering
poster
postcards
social media

as part of the Vienna Design Week 2019, an exposition of the Slovak fashion designer Boris Hanečka took place at the Art&Design gallery. the relationship between music and design was the motif that led Hanečka in the making of his summer collection.

special thanks to Karolina Hajdinova, the designer with whom I collaborated on this project.

Hanečka's displayed his collection in a daily fashion show during the 7-day Vienna Design Week event, featuring the Austrian jazz singer Betinna Krenosz, as part of the Vienna Design Week programme.
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City of Piešťany

2020
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Cityhall
Branding
Guideline
Print Matter
Logo
Icons
Motion
Illustrations

the versatile brand identity, with its original symbol system, is designed to celebrate the sights the city of Piešťany take pride in.

this project is a proposal submitted to the logo redesign competition of the city of Piešťany in Slovakia.

special thanks to Karolina Hajdinova, the design with whom I collaborated on this project.

despite its dynamic nature, the authentic brand identity remains consistent and produces a memorable image of the richness that Piešťany offers to its visitors and residents.
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